Annuities don’t have to be complex. With the Premier VA Toolkit, New York Life makes it easier for you to have confident, client-focused conversations backed by proven strategies, clear visuals, and streamlined resources.

In this toolkit, you’ll find proven field techniques and conversation starters, along with positioning language that resonates with today’s clients. It also includes guidance on how to frame key benefits including protected growth, tax efficiency, and legacy protection in ways that are clear, compelling, and client ready.

Client Brochure

  • A client-friendly guide designed for easy sharing
  • Helps simplify the value of Premier Variable Annuities
  • Great for mailers, webinars, or in-person meetings

No-Loss Guarantee Flyer

  • At-a-glance insights on the Investment Preservation Rider
  • Illustrates how clients can stay invested while managing downside risk
  • Includes visuals to support “stay the course” messaging

Effective M&E Guide

  • Breaks down mortality & expense (M&E) fees in plain language
  • Helps clients understand what they’re paying for—and why
  • Arms you with clarity when addressing cost-related questions

Our Team

A strong partnership relies on collaboration and support. Our Wholesaling team offers more than just best-in-class products — we provide valuable services to help you succeed.

Contact your wholesaler