The Hub / Annuity alert
Annuity Insights – Women and Wealth
We’re excited to launch season 2 of the Annuity Insights podcast, in partnership with the American College of Financial Services. This season focuses on Women and Wealth, delivering practical, client-ready insights advisors can use to deepen conversations and uncover new opportunities with their clients.
Our goal is to drive engagement with segmented advisors and generate hand raises through a robust toolkit on the landing page. These “hand raises” will be added to curated journeys based on their segment. More to come on that soon and your role in it.
New IndexFlex FIA New York Flyers now available
New flyers describing IndexFlex Minimum Accumulation Values in New York are now available in the Sales Desk Dashboard under IndexFlex Fixed brochures. Please check firm approvals before use.
Market Outlook quarterly booklet shipment update
The first Market Outlook quarterly booklet has been shipped, with 25 copies sent per wholesaler, as well as to each advisor who subscribed to receive the booklet. Delivery is expected next week.
Please reach out to Marketing with any questions.
New hearsay posts available for LinkedIn
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Super CE – March 26 at 2pm ET
Guide to Retirement Planning Strategies
This educational course examines the five-step retirement planning process and highlights key income sources, risks, and considerations when creating a retirement plan tailored to your client’s needs.
While the event is broadly available to advisors, marketing will be concentrating our invites to a targeted list of firms (including Cetera, LPL, and Stifel). Reminder that advisors from Morgan Stanley, Merrill Lynch, Edward Jones, and UBS may not attend. We are hosting a Super CE at two upcoming Wells Fargo conferences (April 24 Nashville and May 29 San Antonio). Our ask is that Wells Fargo advisors from AL, AR, FL, GA, KY, LA, MS, TN, and TX are not invited to maximize their in-person attendance at the Retirement Income Summit.
Morgan Stanley IndexFlex FIA NY launch
The IndexFlex FIA product launched at Morgan Stanley in New York on Monday, March 2nd.
FIA commission is consistent across all carriers. We will participate in two FA compensation options, outlined below.
- Option 1: 5yr: 0-80 1%, 81-85 .50%, Trail after 13mo .25% 7yr: 0-80 1.75%, 81-85 .70%, Trail after 13mo .25%
- Option 3: 5yr: 0-80 2.5%, 81-85 1.25%, Trail post CDSC .25% 7yr: 0-80 3.5%, 81-85 1.75%, Trail post CDSC .25%
Please note we have a Morgan Stanley specific rate sheet, links below.
Share product views on the rates page in one click
You can now send a direct link to a specific product on the Rates page and land exactly where you want. Each product now has its own shareable URL. When you select a product, the URL updates automatically in real time to reflect that selection.
Example: https://www.nylannuities.com/resources/rates?product=indexflex-annuity
Open that link and IndexFlex is already loaded.
Why This Matters to You
This update removes friction.
Instead of guiding a financial professional through multiple clicks, you can now send a direct link that lands exactly on the product you’re discussing. That means:
• Faster conversations
• Fewer instructions
• More focused product discussions
• A smoother digital experience
Share product views on the rates page in one click
You can now send a direct link to a specific product on the Rates page and land exactly where you want. Each product now has its own shareable URL. When you select a product, the URL updates automatically in real time to reflect that selection.
Example: https://www.nylannuities.com/resources/rates?product=indexflex-annuity
Open that link and IndexFlex is already loaded.
Why This Matters to You
This update removes friction.
Instead of guiding a financial professional through multiple clicks, you can now send a direct link that lands exactly on the product you’re discussing. That means:
• Faster conversations
• Fewer instructions
• More focused product discussions
• A smoother digital experience
Annuity Business Processing Guide for Advisors
We’ve created a new Annuity Business Processing Guide for advisors to help streamline their experience.
The guide lays out what they need to know to move New York Life annuity business through the pipeline smoothly—giving them transparency into the process and helping ensure their clients’ applications are issued quickly and accurately. The goal is simple: reduce avoidable delays so more submitted applications convert into active policies without friction.
To make it easy for advisors to access, the guide has been added to multiple locations on our website—including the literature page, the New Business Checklist page, and the FAQ page.
IndexFlex FIA
New IndexFlex FIA rate sheets are now available on the Rates page in The Playbook under Sales tools.
- All Firms, 49 State
- All Firms, NY Only
- Morgan Stanley, 49 State
- Morgan Stanley, NY Only
12-Minute Advisor Virtual Series
Delivered by Ross Evans from our Advanced Income Solutions team, The 12-Minute Advisor is a series of 12-minute virtual sessions that deliver focused insights designed to help financial professionals sharpen their expertise and add more value in client conversations. All advisors (if the firm allows) are encouraged to attend.
December 5, 1:00 p.m. ET — Healthcare, Medicare & Income: The Retirement Equation Every Advisor Must Solve
New Marketing Pieces to Support Advisor Conversations
Stay current with the latest marketing materials designed to support your advisor conversations.
New Content:
Life Insurance into Annuity Flyer
For clients or prospects with a life insurance policy that no longer meets their goals, this flyer covers options for converting its cash value into an income annuity.
Updated Content:
GLI II Rate Ad
This flyer promoting rates can be customized with advisor contact info. Rates updated weekly.
Premier VA with IPR Brochure
This client brochure covers the key features of our Premier VA, including optional investment protection. Kit versions now include an integrated folder.
Introducing Our Enhanced Client Brochure: Transitioning Into Retirement
The enhanced Transitioning into Retirement client brochure has been refreshed with updated branding and revised facts and figures.
Access the updated brochure below or in The Playbook.
New Premier VA Flyer: Protect Market Gains
The flyer emphasizes acting now to help clients protect market gains and reduce fees using Premier. It highlights that after an extended market rally and elevated valuations, advisors can reposition clients into more cost-efficient and protective solutions before market conditions shift.
Three Key Takeaways
- Efficient & Transparent Fees – A clear structure that keeps costs predictable.
- Protection with Growth Potential – Safeguard your assets while pursuing upside.
- Timely Market Opportunity – Positioned to capitalize on current trends.
How you can use this with Advisors:
- Position Premier as a timely reallocation tool:
Use the flyer to start conversations about clients currently holding older, higher-cost annuities who may benefit from lower fees and improved efficiency. - Leverage market sentiment:
Tie the message to current conditions, “We’re at historic valuation levels; now’s the time to protect what’s been earned.”
Offer tangible follow-ups:
Highlight the QR code for the VA cost comparison tool sample as a next step for advisors to visualize real client impacts. Pair it with a short consultation or analysis session.
12-Minute Advisor Virtual Series
Delivered by Ross Evans from our Advanced Income Solutions team, The 12-Minute Advisor is a series of 12-minute virtual sessions that deliver focused insights designed to help financial professionals sharpen their expertise and add more value in client conversations. All advisors (if the firm allows) are encouraged to attend.
November 7, 1:00 p.m. ET — Secure 2.0 Act Partial Annuitization Rule: Turning Annuity Income into RMD Solutions
12-Minute Advisor Virtual Series
Delivered by Ross Evans from our Advanced Income Solutions team, The 12-Minute Advisor is a series of 12-minute virtual sessions that deliver focused insights designed to help financial professionals sharpen their expertise and add more value in client conversations. All advisors (if the firm allows) are encouraged to attend.
November 7, 1:00 p.m. ET — Secure 2.0 Act Partial Annuitization Rule: Turning Annuity Income into RMD Solutions
Chrome-Friendly Rate Page Now Live
We’ve enhanced the rates page experience for Chrome users. The latest update ensures that the printer-friendly view now accurately reflects the correct rates when saved as a PDF—no more mismatches between web and print versions.
Empire of IOU: the investment megatrend of government spending and sovereign debt
The time is now to have a new conversation about how major governments spend, save, and manage their sovereign debt. The U.S., Europe, Japan, and China are each at an inflection point in their economic path, and their choices will carry dramatically different consequences for growth, inflation, and global asset allocation.
Our debt sustainability framework measures how a country manages demand for its sovereign debt, the quality of its government spending, and the role of the central bank. Join us as we apply this framework to four major economies:
- United States: Can policymakers restore credibility and rein in surging interest costs without risking global demand for Treasuries?
- Europe: Will a renewed willingness to invest in defense and infrastructure move Europe past austerity, into an era of growth?
- Japan: Can policy shifts reshape a debt model built on decades of central bank intervention?
- China: Is austerity without capital markets liberalization locking China into a structural slowdown?
We will explore the market and asset allocation implications of the next era in sovereign debt management: what do shifting debt paths mean for equities, bonds, and private markets?
Accepted for 1 CFP / IWI / CFA CE Credit
Date: September 26
Time: 11:00am ET
Location: Zoom
Webinar: Ask the Expert: Demystifying Social Security
Join us for our Ask the Expert: Demystifying Social Security webinar with industry expert Brian Doherty, hosted by New York Life wholesaler John Morelli, where you’ll gain practical insights you can immediately apply in your client conversations.
How This Helps You:
- Deliver More Value: Learn strategies that may help you uncover opportunities to increase your clients’ monthly Social Security income.
- Build Confidence in Your Guidance: Discover how to clearly explain the long-term advantages of delaying benefits.
- Support Every Client’s Story: Gain actionable insights for married, divorced, or widowed clients, ensuring you can provide tailored guidance that fits their life stage.
By attending, you’ll leave with strategies that strengthen your client relationships and reinforce your role as a trusted retirement resource.
Date: September 22
Time: 1:00pm ET
Location: Zoom
Matt’s AI Moment: A Strategic Partner That Keeps Me Sharp
By turning strategy, data, and context into actionable insights, his tailored AI partner pushes thinking further, uncovers connections faster, and helps him focus on what truly matters.
Premier Fall Barron’s Ad
The new Premier Fall Barron’s advertisement is now available in DAM. It was featured in the September 8 issue and directs readers to a dedicated landing page.
A New Digital Experience
We’re excited to share that the redesigned self-service website has successfully launched. This milestone is the result of months of collaboration across teams and marks a major step forward in delivering a simpler, faster, and more intuitive digital experience for clients.
If you’d like to explore the new experience in more detail, we’ve prepared several resources to guide you, including a custom ChatGPT and Copilot to answer any questions you or advisors may have. Read the full article for a deeper look.
Coming Soon: Chart of the Week on the Homepage
Beginning in October, we’ll launch a new Chart of the Week series on nylannuities.com featuring evergreen, retirement-focused content that reinforces our position as leaders in the annuity space. Each week, the latest chart will appear on the website homepage and in the Annuity Alert. At the end of each quarter, the full collection will be compiled into a booklet that advisors can register to receive.
The link below shows a mock homepage with placeholder content, providing a preview of how the charts will appear once live.
Webinar: Golden Living: Healthy Aging and Financial Security
In this session, you'll hear from experts across health, wealth, and caregiving as they explore:
- Smarter ways to manage longevity risk
- How to integrate wellness and care into financial conversations
- Strategies for helping clients stay secure, connected, and thriving
Date: September 10
Time: 1:00pm ET
Location: Virtual (you will receive a link after registration)
Customer Journey Marketing Recap
The team is advancing several marketing initiatives aimed at boosting advisor engagement, refining audience targeting, and improving the effectiveness of outreach. Across the board, engagement metrics are strong and exceeding goals in key areas.
Key Highlights
- Event Promotion: Plans are in motion to promote 2026 training events on a quarterly schedule, using controlled invitation channels to maintain quality engagement.
- Content Activation: New email campaigns will spotlight top-performing podcast episodes and offer advisors special access to subject-matter experts.
- Personalized Thank-You Pilots: Testing both video and handwritten thank-you messages for Warm 3 advisors to boost follow-up meetings.
- Targeted Campaigns: Focused outreach for different advisor warmth levels (from highly engaged to those not contacted in a year) is showing strong early engagement and will help avoid message fatigue.
- Webinar Success: Recent webinars achieved strong open and click rates, driving follow-up actions toward key resources.
Ongoing Projects
- Pilots for new appreciation campaigns and promotional mailers.
- Planning for a potential 2026 advisor education event in partnership with NYU Stern.
- Building and launching new digital marketing resources, including dedicated pages for direct mail, podcasts, and income-focused materials.
Customer Journey Marketing Recap
The team is advancing several marketing initiatives aimed at boosting advisor engagement, refining audience targeting, and improving the effectiveness of outreach. Across the board, engagement metrics are strong and exceeding goals in key areas.
Key Highlights
- Event Promotion: Plans are in motion to promote 2026 training events on a quarterly schedule, using controlled invitation channels to maintain quality engagement.
- Content Activation: New email campaigns will spotlight top-performing podcast episodes and offer advisors special access to subject-matter experts.
- Personalized Thank-You Pilots: Testing both video and handwritten thank-you messages for Warm 3 advisors to boost follow-up meetings.
- Targeted Campaigns: Focused outreach for different advisor warmth levels (from highly engaged to those not contacted in a year) is showing strong early engagement and will help avoid message fatigue.
- Webinar Success: Recent webinars achieved strong open and click rates, driving follow-up actions toward key resources.
Ongoing Projects
- Pilots for new appreciation campaigns and promotional mailers.
- Planning for a potential 2026 advisor education event in partnership with NYU Stern.
- Building and launching new digital marketing resources, including dedicated pages for direct mail, podcasts, and income-focused materials.
IndexFlex Fixed Annuity–FP Series
Access key materials for the IndexFlex Fixed Annuity–FP Series below, as well as in The Playbook or on the Sales Desk Dashboard. We've also updated nylannuities.com to include this product under Fixed Indexed Annuities.
Barron’s Best of Annuities
Barron’s released its annual “100 Best Annuities” article on July 25. While New York Life products do not appear in the comparison tables, Matt Wion was quoted in the article, highlighting our Premier Variable Annuity and its competitive fee structure.
Here’s what to keep in mind:
We're having a record-breaking year in annuity sales—momentum driven by our brand reputation, financial strength, and the trust our agents and partners build every day.
Rankings like these are moment-in-time snapshots. They often overlook long-term value, brand trust, and financial strength—areas where we lead.
Cannex, a key data source for the article, allows self-reported rates. We’ve raised concerns about this practice in the past.
Some featured products may be more competitive on certain terms. We don’t believe they’re better. Our focus is on consistent, long-term performance clients and advisors can rely on.
Key takeaway:
Clients and advisors continue to choose New York Life because of our financial strength, trusted brand, and long-term value—all delivered through personalized advice and guidance.
Click here to access the Barron's ad.
New Marketing Resources
Marketing has released three new resources to support advisor conversations with timely, relevant insights:
Morningstar VA Fund Platform Flyer: Highlights how NYL’s VA platform outperforms competitors, with 54% of Morningstar-rated funds earning 4 stars or higher—more than any major carrier.
CD Comparison Flyer: Demonstrates how CDs have underperformed after taxes and inflation, helping position annuities as a smarter, long-term alternative.
"From Risk to Resilience" FA Seminar PowerPoint: Offers talking points on why protection-focused products like annuities are gaining traction amid rising interest rates and retirement risks.
You can start using the resources now available in The Playbook.
Episode 10: The Power of Annuities—Behaviors That Drive Retirement Confidence
In the final episode of Season One, Michael Finke is joined by HerMoney’s Jean Chatzky and Matt Wion, Head of Retail Annuities at New York Life, to explore how annuities can boost retirement confidence—especially for women and aging couples. They debunk myths, highlight the emotional value of guaranteed income, and promote goal-based planning to help retirees spend with confidence and freedom.
Key Data Cards Coming Soon
Marketing has finalized the production of a new Key Data card for distribution to advisors. This desk-friendly resource includes essential 2025 tax and retirement information.
Orders have been placed, and cards will be shipped directly to each wholesaler in the coming weeks. Keep an eye out for delivery updates soon.
Upcoming Webinar: Managing Health Care Expenses in Retirement
In partnership with Janus Henderson, join us for a practical and informative webinar designed to equip you with strategies to guide adivsors through important Medicare decisions and growing health care expenses.
Date: July 28, 2025
Time: 1:00-2:00 pm EST
Speakers:
Ben Rizzuto, CFP®, CRPS®, Wealth Strategist, Janus Henderson
Jerry Combs, Senior Regional Vice President, New York Life Annuities
In this session, you'll learn:
- How to avoid costly Medicare enrollment mistakes
- Estimate and plan for rising annual health costs
- Identify what Medicare doesn’t cover—and how to fill the gaps
- Prepare for inflation and long-term care needs
2025 Kiplinger Readers’ Choice Awards
We’re proud to share that New York Life has been named Overall Winner of the 2025 Kiplinger Readers’ Choice Awards for Annuity Providers. Kiplinger’s readers ranked New York Life highest for Customer Service, Most Recommended, and Overall Satisfaction. This recognition reflects our unwavering commitment to making annuities easier for our clients.
Barron’s Spring Retirement Quarterly
Retail Annuities advertising will run in Barron’s Spring Retirement Quarterly issue on May 26. The messaging leverages NYL’s longevity, financial strength and ‘We make annuities easy’ value proposition, presenting compelling reasons to partner with NYL Annuities.
As part of our Always On digital strategy, the ad includes a QR code leading to our Advisor Education Center for name capture. The May Barron’s ad and corresponding social post are available for promotional use starting May 27. Wholesalers interested in using the ad can place an order through Toppan.
The Advisor’s Guide to Social Insurance Program National Super CE
June 5 at 2:pm ET
An educational resource designed to guide advisors through the complex landscape of programs, rules, and regulations impacting many—if not all—of their aging Baby Boomer clients, along with their spouses and dependents. This course is divided into three sections, providing a clear understanding of the various benefits of Social Security, Medicare, and Medicaid.
While the event is broadly available to advisors, marketing will be concentrating our invites to a targeted list of firms (Avantax, Cetera, Commonwealth, Janney, LPL, Osaic, Stifel, Wells Fargo). Advisors from Morgan Stanley, Merrill Lynch and Edward Jones may not attend.
New Hearsay Posts Available on LinkedIn
Want us to post for you? Click the button below to email us.
Ask the Expert: Demystifying Social Security
May 19, 2025 at 1:00 pm ET
LPL will be hosting a webinar led by Social Security expert Brian Doherty, author of the best-selling book “Getting Paid to Wait,” you’ll learn how to make one of the most crucial retirement decisions – when to claim Social Security.
You’ll also learn: - How you can get the biggest increase in your Social Security benefit every year for the rest of your life. - Why every married and divorced woman should know how Social Security’s Spousal Benefit and Survivor Benefit works. - How you can substantially increase the amount of your benefit check by delaying claiming for only a couple of years.
CE Webinar Navigating Geopolitical Shifts: Strategies for Investors
May 12, 2025 at 1:00 pm ET
The resurgence of great power politics is fundamentally reshaping the relationship between geopolitics and economies. Policy positions that once seemed unthinkable are now commonplace – trade wars, shifting energy alliances, and nationalistic industrial policy are no longer exceptions – they are the new normal. For investors, the message is clear: yesterday’s tools won’t manage today’s risks.
Join The New York Life Investments' Global Stratgey Team as we discuss complex issues disrupting the global economic landscape
- Tariff policy: What is the “end game” of objectives in tariff policy?
- The U.S. & China: How is China’s role changing in the world?
- U.S. defense spending: Is U.S. fiscal stress limiting its ability to maintain defense spending
- Investor toolkit: How can investors rethink portfolios to manage geopolitical risk today?
Accepted for 1 CFP, CPE, CPFA/QPFC, SHRM, CLU/ChFC, TX CPA, IWI/CIMA/CPWA CE Credit
Featured Speakers
- John Sitilides, Geopolitical Strategist, Trilogy Advisors LLC
- Lauren Goodwin, CFA, Chief Market Strategist, New York Life Investments
- Michael LoGalbo, CFA, Global Market Strategist, New York Life Investments
New Hearsay Posts Available on LinkedIn
Want us to post for you? Click the button below to email us.
CE Webinar: Managing Macro Paralysis
April 22, 2025 at 1:00 PM ET
With policy uncertainty rattling global markets, New York Life Investments Global Market Strategy team has updated their base case views for the year. Ultimately, which scenario takes effect is a function of the unknowable: if, how much, and how quickly any tariffs will be negotiated away or rolled back. So don’t panic, but don’t just sit there.
Join us for this quarter's Macro Pulse Webinar as we answer key questions:
- What is the updated base case scenario for U.S. growth?
- How do policy changes affect the balance of risks for investors?
- How does high concentration in U.S. equity markets affect opportunities in international investments?
- What are the team’s high-conviction investment ideas?
Accepted for 1 CFP, CPE, CPFA/QPFC, SHRM, CLU/ChFC, TX CPA, IWI/CIMA/CPWA CE Credit.
Featured Speakers:
Lauren Goodwin, CFA
Chief Market Strategist, New York Life Investments
Julia Hermann, CFA
Global Market Strategist, New York Life Investments
Michael LoGalbo, CFA
Global Market Strategist, New York Life Investments
Market Volatility
The Playbook has been updated with new market volatility resources—you will find talking points, client-ready charts, and actionable guidance to support your conversations.
Click the button below to access the resources.
5 Questions with Cammy Lawrence, Head of Annuity Analytics
One key insight is that advisors who engage across multiple touchpoints—attending webinars, accessing educational materials, and having regular conversations with wholesalers—tend to be more confident when discussing annuities with clients..
Phil Caminiti, Head of Annuity Sales at New York Life, talks to InvestmentNews
Younger heirs may “be more dubious about forming traditional client-advisor relationships, having grown up with different expectations about financial guidance”.
New Hearsay Posts Available on LinkedIn
Want us to post for you? Click the button below to email us.
March 18 at 2pm ET: Wealth Transfer & Estate Planning National Super CE
This educational course is designed to help guide financial professionals through the maze of programs, rules, and regulations that affect many of their clients’ legacy plans.
While the event is broadly available to advisors, marketing will be concentrating our invites to a targeted list of firms (Avantax, Cetera, Commonwealth, Janney, LPL, Osaic, Stifel, Wells Fargo). This is pending approval at Morgan Stanley; we will keep you posted on their approval status. Also, advisors from Merrill Lynch and Edward Jones may not attend.
- An updated Clear Income Advantage brochure is now available online and for order in the Annuity Store. All Clear Income kits are now shipping with the new version.
- Premier VA kits, which temporarily shipped with generic folders, are again shipping in Premier folders. If anyone would like new folders for existing Premier kits, these folders (Item 763) can be ordered in the Annuity Store.