New York Life is going fully digital for fixed deferred annuities
Starting July 1, 2026, New York Life’s Retail Annuities business will move to 100% electronic submission for fixed deferred annuities sold through the third-party distribution channel. This update reflects the continued evolution of the annuity industry and supports our ongoing commitment to a more streamlined, digital-first, advisor-friendly experience.
Why this is good news
- Faster cycle times: eApps reduce back-and-forth, speeding issue and placement.
- Fewer errors: built-in validations help you submit clean business the first time.
- A smoother client experience: a modern, paperless process that’s easy to explain and complete.
- Real-time transparency: track status with our AppTracker.
What changes on July 1, 2026
- Electronic only: We’ll accept fixed deferred annuity applications electronically across our third-party distribution channel.
- Paper sunset: Paper applications will no longer be processed after this date (they’ll be returned with guidance and considered Not in Good Order).
Your submission options
If you’re already connected with us, keep using your platform of choice:
- Zinnia An4
- iPipeline Affirm
- Hexure FireLight
Not integrated with New York Life yet? No problem.
Use our hosted FireLight option at NYLAnnuities.com, where you’ll also find:
- Short how-to videos
- A step-by-step user guide
- A comprehensive FAQ
- Access to the AppTracker tool
Need help?
For questions or assistance, please reach out to your New York Life Relationship Manager, or contact our sales desk at 888-474-7725.
Related content
SUBSCRIBE
Sign up for timely insights, product information, and resources designed to help financial professionals build confidence in annuity conversations and retirement income planning